A runner in teal sportswear captured mid-stride, cropped at the shoulders and knees, against a pale grey ground.
Communication design

Technology Platform

Client
Technology Platform
Sector
Technology
Location
Abu Dhabi, UAE
Year
2026
Services
Communication design

The organisation had grown across several mandates, each communicating on its own terms. The brief was not a new identity but a system for the existing one: a clear hierarchy, a defined voice, and rules that hold wherever a document is made.

The result is a documented system covering typography, colour, layout and tone, with templates for the formats used most often — so teams produce their own material without briefing the studio each time.

A runner in teal sportswear captured mid-stride, cropped at the shoulders and knees, against a pale grey ground.A runner in teal sportswear captured mid-stride, cropped at the shoulders and knees, against a pale grey ground.
A runner in teal sportswear captured mid-stride, cropped at the shoulders and knees, against a pale grey ground.
A runner in teal sportswear captured mid-stride, cropped at the shoulders and knees, against a pale grey ground.
A runner in teal sportswear captured mid-stride, cropped at the shoulders and knees, against a pale grey ground.A runner in teal sportswear captured mid-stride, cropped at the shoulders and knees, against a pale grey ground.
A runner in teal sportswear captured mid-stride, cropped at the shoulders and knees, against a pale grey ground.
A runner in teal sportswear captured mid-stride, cropped at the shoulders and knees, against a pale grey ground.A runner in teal sportswear captured mid-stride, cropped at the shoulders and knees, against a pale grey ground.
A runner in teal sportswear captured mid-stride, cropped at the shoulders and knees, against a pale grey ground.A runner in teal sportswear captured mid-stride, cropped at the shoulders and knees, against a pale grey ground.

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