A hand drawing with a marker on a large open spread, with sticky notes and printed reference pages spread across the desk.
Visual identity, Communication design

TAMM

Client
TAMM
Sector
Government digital services
Location
Abu Dhabi, UAE
Year
2026
Services
Visual identity, Communication design

The organisation had grown across several mandates, each communicating on its own terms. The brief was not a new identity but a system for the existing one: a clear hierarchy, a defined voice, and rules that hold wherever a document is made.

The result is a documented system covering typography, colour, layout and tone, with templates for the formats used most often — so teams produce their own material without briefing the studio each time.

A hand drawing with a marker on a large open spread, with sticky notes and printed reference pages spread across the desk.A hand drawing with a marker on a large open spread, with sticky notes and printed reference pages spread across the desk.
A hand drawing with a marker on a large open spread, with sticky notes and printed reference pages spread across the desk.
A hand drawing with a marker on a large open spread, with sticky notes and printed reference pages spread across the desk.
A hand drawing with a marker on a large open spread, with sticky notes and printed reference pages spread across the desk.A hand drawing with a marker on a large open spread, with sticky notes and printed reference pages spread across the desk.
A hand drawing with a marker on a large open spread, with sticky notes and printed reference pages spread across the desk.
A hand drawing with a marker on a large open spread, with sticky notes and printed reference pages spread across the desk.A hand drawing with a marker on a large open spread, with sticky notes and printed reference pages spread across the desk.
A hand drawing with a marker on a large open spread, with sticky notes and printed reference pages spread across the desk.A hand drawing with a marker on a large open spread, with sticky notes and printed reference pages spread across the desk.

All work