A model in an olive jacket and a large disc earring, turning to look back over her shoulder, holding a dark textured bag against a black ground.
Brand strategy, Communication design

Mubadala

Client
Mubadala
Sector
Sovereign investment
Location
Abu Dhabi, UAE
Year
2026
Services
Brand strategy, Communication design

The organisation had grown across several mandates, each communicating on its own terms. The brief was not a new identity but a system for the existing one: a clear hierarchy, a defined voice, and rules that hold wherever a document is made.

The result is a documented system covering typography, colour, layout and tone, with templates for the formats used most often — so teams produce their own material without briefing the studio each time.

A model in an olive jacket and a large disc earring, turning to look back over her shoulder, holding a dark textured bag against a black ground.A model in an olive jacket and a large disc earring, turning to look back over her shoulder, holding a dark textured bag against a black ground.
A model in an olive jacket and a large disc earring, turning to look back over her shoulder, holding a dark textured bag against a black ground.
A model in an olive jacket and a large disc earring, turning to look back over her shoulder, holding a dark textured bag against a black ground.
A model in an olive jacket and a large disc earring, turning to look back over her shoulder, holding a dark textured bag against a black ground.A model in an olive jacket and a large disc earring, turning to look back over her shoulder, holding a dark textured bag against a black ground.
A model in an olive jacket and a large disc earring, turning to look back over her shoulder, holding a dark textured bag against a black ground.
A model in an olive jacket and a large disc earring, turning to look back over her shoulder, holding a dark textured bag against a black ground.A model in an olive jacket and a large disc earring, turning to look back over her shoulder, holding a dark textured bag against a black ground.
A model in an olive jacket and a large disc earring, turning to look back over her shoulder, holding a dark textured bag against a black ground.A model in an olive jacket and a large disc earring, turning to look back over her shoulder, holding a dark textured bag against a black ground.

All work