Hands arranging green and pink sticky notes across an open workbook, surrounded by printed type samples and photographs.
Publication design, Brand applications

Khalifa University

Client
Khalifa University
Sector
Education and research
Location
Abu Dhabi, UAE
Year
2026
Services
Publication design, Brand applications

The organisation had grown across several mandates, each communicating on its own terms. The brief was not a new identity but a system for the existing one: a clear hierarchy, a defined voice, and rules that hold wherever a document is made.

The result is a documented system covering typography, colour, layout and tone, with templates for the formats used most often — so teams produce their own material without briefing the studio each time.

Hands arranging green and pink sticky notes across an open workbook, surrounded by printed type samples and photographs.Hands arranging green and pink sticky notes across an open workbook, surrounded by printed type samples and photographs.
Hands arranging green and pink sticky notes across an open workbook, surrounded by printed type samples and photographs.
Hands arranging green and pink sticky notes across an open workbook, surrounded by printed type samples and photographs.
Hands arranging green and pink sticky notes across an open workbook, surrounded by printed type samples and photographs.Hands arranging green and pink sticky notes across an open workbook, surrounded by printed type samples and photographs.
Hands arranging green and pink sticky notes across an open workbook, surrounded by printed type samples and photographs.
Hands arranging green and pink sticky notes across an open workbook, surrounded by printed type samples and photographs.Hands arranging green and pink sticky notes across an open workbook, surrounded by printed type samples and photographs.
Hands arranging green and pink sticky notes across an open workbook, surrounded by printed type samples and photographs.Hands arranging green and pink sticky notes across an open workbook, surrounded by printed type samples and photographs.

All work