A portrait of a woman wearing under-eye patches, hand raised to her chin, against pale blue, with a camera rig visible at the edge of the frame.
Brand applications

Hospitality Group

Client
Hospitality Group
Sector
Hospitality
Location
Abu Dhabi, UAE
Year
2026
Services
Brand applications

The organisation had grown across several mandates, each communicating on its own terms. The brief was not a new identity but a system for the existing one: a clear hierarchy, a defined voice, and rules that hold wherever a document is made.

The result is a documented system covering typography, colour, layout and tone, with templates for the formats used most often — so teams produce their own material without briefing the studio each time.

A portrait of a woman wearing under-eye patches, hand raised to her chin, against pale blue, with a camera rig visible at the edge of the frame.A portrait of a woman wearing under-eye patches, hand raised to her chin, against pale blue, with a camera rig visible at the edge of the frame.
A portrait of a woman wearing under-eye patches, hand raised to her chin, against pale blue, with a camera rig visible at the edge of the frame.
A portrait of a woman wearing under-eye patches, hand raised to her chin, against pale blue, with a camera rig visible at the edge of the frame.
A portrait of a woman wearing under-eye patches, hand raised to her chin, against pale blue, with a camera rig visible at the edge of the frame.A portrait of a woman wearing under-eye patches, hand raised to her chin, against pale blue, with a camera rig visible at the edge of the frame.
A portrait of a woman wearing under-eye patches, hand raised to her chin, against pale blue, with a camera rig visible at the edge of the frame.
A portrait of a woman wearing under-eye patches, hand raised to her chin, against pale blue, with a camera rig visible at the edge of the frame.A portrait of a woman wearing under-eye patches, hand raised to her chin, against pale blue, with a camera rig visible at the edge of the frame.
A portrait of a woman wearing under-eye patches, hand raised to her chin, against pale blue, with a camera rig visible at the edge of the frame.A portrait of a woman wearing under-eye patches, hand raised to her chin, against pale blue, with a camera rig visible at the edge of the frame.

All work