A close crop of folded brown knitted wool, lit to show the ribbing and the fold.
Visual identity, Brand applications

Ajman Bank

Client
Ajman Bank
Sector
Banking and finance
Location
Abu Dhabi, UAE
Year
2026
Services
Visual identity, Brand applications

The organisation had grown across several mandates, each communicating on its own terms. The brief was not a new identity but a system for the existing one: a clear hierarchy, a defined voice, and rules that hold wherever a document is made.

The result is a documented system covering typography, colour, layout and tone, with templates for the formats used most often — so teams produce their own material without briefing the studio each time.

A close crop of folded brown knitted wool, lit to show the ribbing and the fold.A close crop of folded brown knitted wool, lit to show the ribbing and the fold.
A close crop of folded brown knitted wool, lit to show the ribbing and the fold.
A close crop of folded brown knitted wool, lit to show the ribbing and the fold.
A close crop of folded brown knitted wool, lit to show the ribbing and the fold.A close crop of folded brown knitted wool, lit to show the ribbing and the fold.
A close crop of folded brown knitted wool, lit to show the ribbing and the fold.
A close crop of folded brown knitted wool, lit to show the ribbing and the fold.A close crop of folded brown knitted wool, lit to show the ribbing and the fold.
A close crop of folded brown knitted wool, lit to show the ribbing and the fold.A close crop of folded brown knitted wool, lit to show the ribbing and the fold.

All work